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Newsletter: January 2006
Eight Major Asian Textile Players
Share Many Weaknesses
Eight major Asian textile and apparel players
share many weaknesses creating hurdles to the growth of their share in the
international markets.
These countries, covering nearly 50% of global
exports of apparel and 80% of Asian apparel exports, have many common
problems, including low- price image, environmental and social regulations,
high electricity and fuel cost, dearth of trained manpower, infrastructure
impediments and little exposure to high-tech machinery, said a study
conducted by a Sri Lankan textiles and clothing sector writer, A H H Saheed,
who is also a chartered marketer by profession. These countries are
Pakistan, Bangladesh, China, India, Indonesia, Sri Lanka, Thailand and
Vietnam.
The study, named Global Apparel Industry and
Major Asian Suppliers, has discussed weaknesses of each of the Asian
countries dealing in apparel industry separately.
Pakistan:
Major weaknesses of Pakistan’s apparel industry include low-price image,
reliability, marketing, environmental and social regulation and inadequate
infrastructure, including power, water and the road network not able to
provide foundation for a dynamic industrial sector.
Similarly, very expensive power, low grade
technology leading to low productivity and poor quality, outdated machinery,
lack of considerable upgradation of human resource skills and confusion in
political, religious and social situation, including terrorism.
India:
Again low price image is a major weakness like Pakistan and other Asian
countries. Besides, buyer hardship and control, environmental and social
regulations, narrow export base in garment as over 50% is confined to four
products, relatively low technology, hardly available traditional tailoring
background and automation in decentralized garment sector, inconsistent,
low quality and productivity and a higher power cost in India’s power cost
also hampering growth there.
As per ITMF – Study 2003, power cost in India is
$ 0.08 per kw, higher comparing with other seven countries and China,
Brazil, Korea, Turkey and the USA. Then India’s cotton yield is only 372kgs
per hectare as compared with the world average 900-1000kgs per hectare. Low
labour productivity, pro-employees labour laws resulting in unproductive
employees union in India, which are mainly externally and politically
motivated.
China:
The quota restriction and safeguard measures from the US and the EU
are described as major weaknesses of the apparel industry in China. Then
wage rates in the apparel industry and other production costs, land prices,
training, social fees and shipping costs are rising, Social
responsibility/accountability and labour issues, low price image, buyer
hardship, mass production/flexibility have been counted as some other major
issues in China.
Bangladesh:
Low-price image again emerges as a major weakness in Bangladesh. According
to the writer, interest rate for long-term in Bangladesh is very hi gh, that
is, 9-12%, as compared with 5-6% of competitors. Similarly, no fund for
assistance to textile and apparel sector has been created and when it is
coupled with the dearth of trained manpower of international standards and
lower labour, the situation is translated into low productivity and
inconsistency in quality. Then obsolete production technique,
over-dependence on imports, especially woven fabrics, environment and social
regulations are few other weak areas in Bangladesh. Particularly,
reliability and lead-time in Bangladesh is high as 90-120 days and machinery
is mostly outdated unable to keep pace with technological development.
Finally, weak marketing and selling techniques had made impossible for any
company to develop a brand or have any new market emerged.
Vietnam:
In Vietnam product quality needs improvement, as technology and machines are
10-20 years old compared with regional countries, that has put the
production costs very high something around 5-7% compared with competitors
China, India, Bangladesh and Indonesia. The country imports fabric and
accessories demand of the clothing industry and it lacks fashion design
badly. High oil prices and being a non-member of the WTO is again a big
challenge for its apparel sector.
Thailand:
According to the report, most export products of Thailand are commodity
types, which are subject to fierce competition and have lower prices. Then
the lack of variety and quality products due to shortage of technical
manpower and modern technology is resulting in loss of competitive advantage
compared with lower cost countries, especially in labour wage rate. The wage
rate in Thailand is $1.24 per hour – higher than India, Indonesia, Sri
Lanka, Vietnam, Bangladesh and Pakistan. Relying on imported raw materials,
the domestic industry cannot supply material, especially quality and
variety. High cost of production and difficult to get workers is another big
issue there. There is a general lack of skilled people, particularly in the
sewing industry, so productivity is not high and investments and industrial
engineering are limited.
Sri Lanka:
Continued civil war in the country significantly has suppressed the growth
potential of the economy and adversely affected investor confidence. The
apparel industry there heavily depends on imported raw materials, say 80%,
ie, 150 million kgs of fabric are imported annually. The industry has not
kept pace with the technological developments. The issue of longer leader
times is also hampering growth there. The need to import fabrics results in
longer lead times for the apparel industry. The average lead time – 8 weeks
or more and lower labour productivity are big weak areas of the industry.
The fall is attributed to lower capacity utilization, high labour turnover,
absenteeism and under-trained employees and most factories lacks design and
product development.
The domestic market there is relatively small
with 19 million people and high electricity and fuel costs besides weak
supply chain management are main stumbling block there.
Indonesia:
In Indonesia, political instability and confusion in the political and
social situation, including terrorism, are proving to be major hurdles
facing the industry. The infrastructure needs improvement. The rising
electricity and fuel costs, increasing trend of minimum wages coupled with
low-tech textile and clothing industries is another weak area of the
industry. Depreciation in rupiah has increased import costs and oil fuel
prices. There is also an increase in the number of labour unions there.
The comparative data below shows some estimates
of the size and scope of the apparel markets of eight of the major
apparel-producing countries in Asia.
Country
Population
No. of Apparel Factories (Estimate)
Total Employed in Apparel
Total Exports 2004 or 2004/2005
Total Apparel Exports
Apparel Sector’s Share of Total Exports
%
Imports by U.S
2004 Imports by EU US$ millions
2004
2005 Jan/Oct US$ millions Bangladesh
143
million
4,000
1.9 million
7.6
5.7
75
1,978
1,991
4,622 China
1.3
billion
38,970
4.6 million
593.0
61.0
10
8,927
13,469
16,062 India
1.1
billion
60,000*
4.0 million
79.7
6.0
8
2,217
2,523
3,496 Indonesia
220 million
2,368
377,000
69.7
4.3
6
2,403
2,427
1,717 Pakistan
151 million
5,000
700,000
12.3
2.7
22
1,138
1,054
1,389 Sri Lanka
19 million
830
350,000
5.7
2.6
46
1,549
1,392
1,071 Thailand
62 million
2,672
850,000
76.0
3.4
5
1,799
1,519
1,297 Vietnam
82 million
1,050
2.0 million
26.5
4.3
Incl: Textiles)
13
2,862
2,290
813 |
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