Building Competitive Advantage in the Textile and Apparel Industry
The role of Tunku Abdul Rahman College

Prepared by :  Mr. Liaw Fenn Yenn, Head of TAR College, Johor Branch Campus

Some recent commentaries commented that Malaysia Textile and Apparel Industry has been slowly losing its competitive advantage from competitors such as China, Vietnam. Some said that Malaysia Textile and Apparel Industry is at a crossroads after the Asian financial crisis and Quota abolishment in 2005. Malaysia ‘s textile and apparel companies will have to fight for the survival and growth as Malaysia will no longer be allowed to enjoy the advantages under the quota systems. 

How would higher learning institution like Tunku Abdul Rahman College (TARC) be able to play an important role necessary for making positive contribution in this industry? TAR College understands the needs of textiles and apparel industry and its future development. After a thorough analysis of the industry facing the problem of failing to attract the desired of young generation with skills and knowledge needed by the industry to deal complex textile products and manufacturing techniques, a Certificate/Diploma in Apparel Manufacturing course has been created for SPM students.  

In the management literature, there has been a lot of theory present the how firms develop human resources and skills necessary for gaining competitive advantage. The management literature suggests that reinvestment on the human resources is needed to sustain a causally ambiguous competitive advantage. As such, it is critical for higher learning institution such as TAR College to provide proper education and training for our younger generation to join the industry with the knowledge and skills required to deal with the challenges of Quota abolishment in the year 2005. 

There are two important roles to be played by TAR College for by making its efforts in the development effective technical personnel for the Malaysia Textile and Apparel Industry. . Firstly, TAR College plays the role of “helper”. As a helper, TAR College has been constantly maintained good relations by collaborative projects and research. In fact, TAR College has already opened the door by creating regular dialogues with MKMA (Malaysia Knitting Manufacturers Association). Some collaborative could encourage pooling industry resources to create closer partnership with MKMA members in search of better support and understanding to attract younger generation to join the workforce required by the industry.

As a Catalyst, TAR College has provided relevant courses to train and educate the right people to key positions needed in the industry by modifying the curriculum that include modern and relevant concepts. Some of these concepts are also being introduced into the secondary school curriculum. Another role of our College as catalyst would be commit to improve the knowledge base of our lecturing staff. This could be done through exchange programs with local firms and vendors. It also promote alliances between academia and individual firms in the industry either through joint research or direct investments that offer scholarships for the students who enrolled in the courses offered by the College.

By establishing the collaborative relationship, TAR College can thus help to create more young blood to join the skilled-based industry to have a workforce, which can contribute to the success of the industry. It is important to have the support of the textiles and apparel industry in Malaysia to facilitate the development of shared vision, which is essential to the survival of organization.

TAR College is committed to providing the education and resources that our Malaysia Textile and Apparel industry needed for growth and survival in long run as the Chinese proverb goes, “ If you want 1 year of prosperity, grow grain. If you want 10 years of prosperity, grow trees. If you want 100 years of prosperity, grow people.” 

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