Max Fashion initiates to donate clothes


Landmark Group-led Max Fashion has started an initiative with the help of NGOs to donate clothes to those in need.

In collaboration with NGOs such as Hope Foundation, Rotary Club and Voice of World, the brand hopes this initiative will help inculcate a sense of awareness in their consumers to donate clothes that they would otherwise throw away.

Yet again an effort to enhance sustainability! With this initiative, Max Fashion gives second life to clothes in addition to giving happiness to needy people.

Max Fashion has a massive reach in India with over 300 stores spread across 100 cities and now it aims to increase the number of stores to 500 by 2022.

The brand recently partnered with Amazon to release some collections online and there will be a dedicated Max store on Amazon Fashion India.

Amazon has also recently shown interest in investing in the business after talks with Reliance Retail fell through, and Max seems to be a strong contender for Amazon to invest in. However, talks are still in nascent stages.





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