以下书籍,可以使读者有效的掌握科学化管理的理论与方法。有意訂講者,將此訂講表格傳真至本會秘書處。数量有限,先到先得。所有金額以馬幣(RM)為單位。

Limited copies of Management and computer books for order at first come first serve basis.                                  

Code

Title 
書名

 出版社
Publisher

簡介
Brief Contents

頁數
Pages

單價
Price

數量
Qty

總額
Total

MG 01 (1)

管理学精要

机械工业出版社

企业环境、管理的本质和含义、管理思想的演变和发展、管理中的人际关系、计划、目标管理、决策过程、组织、组织职权、控制、人员配备、领导、员工激励、管理沟通、组织中的参与、生产率与质量管理、管理绩效改进、企业文化管理、文化对管理的影响、日本的管理实践、管理与社会

511

50

SOLD OUT

MG 02 (21)

经济学

华夏出版社

基本概念、市场与政府之间界限的划分、微观经济学、成本分析、完全竞争市场的行为、劳动市场、市场和经济效率、宏观经济学、消费与投资、国际贸易与世界经济

591

60

 

 

MG 03 (19)

国际管理

机械工业出版社

国际化的进程、全球商务环境、国际贸易世界、出口业务管理、全球资源寻求战略、国际合资企业的设计与管理、国际战略的形成、全球化对经营组织结构的影响、演进中的跨国公司、全球管理者、政治风险、国际化个案、跨国管理个案

462

40

 

 

MG 04 (15)

市场营销管理

中国人民大学出版社

认识市场营销在组织和社会中的重要作用、通过市场导向的战略规划奠定竞争基础、市场营销管理过程与市场营销计划、市场营销机会分析、消费者购买行为分析、产业与竞争者分析、研究和选择目标市场、产品差别化与定位、开发、测试和推出新产品与服务、产品生命周期与战略管理

403

60

 

 

MG

04 (3)

人力资源管理

经济科学出版社

概论、人力资源管理的环境、人力资源计划、招聘和选择、人力资源开发、报酬和福利、安全与健康、员工和劳动关系、人力资源研究

599

40

 

 

MG

05 (1)

战略管理

经济科学出版社

战略管理的性质、战略分类与内容、战略制定、战略分析与选择、战略实施、战略评估、战略管理中的全球问题

406

40

SOLD OUT

MG 07 (5)

电脑:时代资讯的工具

东华书局

电脑的基本概念、从微电脑到大电脑、使用生产力工具、电脑处理程序、从应用程式到硬体、辅助储存体、应用套装软体、开发客户软体、系统软件、连线、网络与资讯高速公路、系统分析与设计、

507

20

 

 

MG 08 (8)

Organisation Behaviour

Mc Graw Hill

Introduction, Knowledge Mgt,  Individual Behavior, Interpersonal Behavior, Foundation of Employee Motivation, Applied Motivation Practices, Stress Mgt,  Workplace Emotions, Values & Ethics, Team Processes, Employee Involvement and Quality Mgt, Decision Making, Org. Power and Politics, Org. Conflict and Negotiation, Org. Leadership, Org. Change and Mgt, Org. Culture,  Organisation Processes, Org. Structure and Design

709

70

 

 

MG 09 (2)

Economics

Harper Collins

Foundations of Economics, Cornerstones of Macroeconomics, Keynesian Macroeconomics, The Financial System, Challenges to Macroeconomic Policymaking, Core Concepts of Microeconomics, Product Markets, Resource Markers, Modern Microeconomic Issues, The International Economy

892

40

 

 

MG 10 (2)

Economics

Addison Wesley Longman

Introduction, How Markets Work, Household Choices, Firms and Markets, Resource Markets, Market Failure and Government, Macroeconomic Overview, Aggregate Supply and Economic Growth, Aggregate Demand and Inflation, Stabilization Problems and policies, The Global Economy

899

40

 

 

MG 11 (2)

Management Information Systems

Prentice Hall

Organizational Foundations of Information Systems, The Strategic Role of Information System, Information Systems, Organizations and Business Processes, Information, Mgt and Decision Making, Ethical and Social Impact of Information Systems, Technical Foundations of Information Systems, Managing Data Resources, Telecommunications and Networks, Building Information Systems : Contemporary Approaches, Mgt and Organizational Support Systems, Managing Contemporary Information

600

60

 

 

MG 12 (2)

Contemporary Strategy Analysis

Blackwell Business

Fundamentals of Strategic Mgt, The Analysis of Industry and Competition, Cost Advantage, Differentiation Advantage, Competitive Advantage and Industry Evolution, Competitive Advantage in Mature Industries, The Scope of the Firm, Strategy Formulation and Implementation in Global Industries, Diversification Strategy, Managing the Multibusiness Corporation

450

30

 

 

MG 13 (1)

Computers – Tools for an Information Age

Addison Wesley

An Overview of Computers, Hardware Tools, Internet Tools, Application Tools, Software Tools

480

30

SOLD OUT

MG 14 (5)

Social Accountability

Apparel Views Pvt. Ltd.

A Practical guide to implement code of conduct. Introduction, Labour & Wage Compliance, Environmental Health & Safety Compliance, Footwear, Toy and Sporting Goods, Effective Documentation, Workers Training, C-TPAT Compliance, A Smart Mgt Structure, Needle Control System

374

285

 

 

Courier Fee 快邮费  : 1-2 books = RM5 / 2-4 bks= RM10/  5-6 bks = RM15 / 7-8 bks =RM20 /
                                          9-10 bks = RM25 / 11-13 bks= RM 30/ 14 bks = RM35

 

 

免運輸費  -自己來拿   No Postage charged for Own Collection

 

 

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