November 2005

Grant for Enhancing
Marketing Skills of SMEs

Introduction

This scheme provides assistance for small and medium enterprises (SMEs) to improve their marketing strategies to compete in both the domestic as well as export markets.

 

Qualifying Criteria

·      Manufacturing companies or companies providing manufacturing related services incorporated under the Companies Act 1965 with annual sales turnover of not exceeding RM25 million or full-time employees not exceeding 150

·       At least 60% equity held by Malaysians

·       Possess valid premise license

 

Objective

The scheme aimed at assisting SMEs to enhance their employees’ marketing skills through short-term courses in areas such as marketing strategies and planning, pricing, distribution, development of brand, merchandising and customer services.

 

Form of Assistance

Assistance is given in the form of a matching grant where 50% of the cost of training is borne by the Government and the remainder by the applicant.

 

Eligible Expenses - participation / training fee for the following courses

·       Sales performance Training:

- Professional Certified Sale Professional (CSP);

      - Professional Certified Sales Manager (CSM); and

      - Professional Certified Account Manager (CAM).           

·       Customer Services Training

      - Professional Certified Customer Service Practitioner ;

      - Skill Certificate in Customer Care; and

      - Skill Certificate in Customer Relationship Management .

·       Marketing

- Strategic Brand Building;

      - Analyzing Market Opportunities through Market Research;

      - Developing an Effective Marketing Plan;

      - Maximizing Marketing Communication; and

      - Developing the Market Driven Organization

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